In every competitive business, limousine rentals certainly is one, it’s hard to stay on top. Thinking about how to be the best and swimming with the sharks on a daily basis has a way of making men exceed their limitations and motivating them to stretch the limits of whatever they are doing. In major, swarming, busy cities (like Los Angeles, Hollywood and Pasadena, for example) the word competitiveness has a whole new meaning. That kind of competition forces every private entrepreneur to find new ways of holding on to old clients, and more importantly, acquiring new ones. Specifically when discussing the limousine rental business reliability is the number one asset. And we have plenty of it.